EFECTIVE BANK PRODUCT MANAGEMENT

Judul : EFECTIVE BANK PRODUCT MANAGEMENT
Penulis : Robert Roen
Penerbit : Bank Administration Institute, rolling Meadows, Illinois
Tahun : 1992
Daftar Isi :

* PART 1, “The Principles Of Successful Product Management ”
1. The Product Management Concept: An Introduction”
2. The Role of the Product Manager”
3. Organizational Plans and Operational Considerations”
*PART 2, “How The Product Manager Uses Research And Business Data ”
4. The Role of Market Research in Product Management”
5. Research Applications for New Product Introductions”
6. Forecasting Product Sales
7. The New Product Development Process”
8. Strategic Product Planning and Environmental Scanning”
* PART 3, “How To Manage The Marketing Mix”
9. Segmentation Strategy
10. Pricing
11. Promotion
12. Sales Management
13. Retail Service Delivery